Making Sense
"It's essential to cultivate the feeling of being surprised by the ordinary…"
Semionaut
Giving voice to the global community of applied/commercial semioticians. (This "topic" is named after a now-defunct website founded by Malcolm Evans and Josh Glenn.) Click here to view Semiofest Sessions only, or here to view MAKING SENSE Q&As only.
Session: Biosemiotics
A session devoted to the emerging Biosemiotics discipline.
Making Sense
"Each object of study requires a unique theoretical approach."
Making Sense
"Eco said that semiotics would be the philosophy of the 21st century and I believe him."
Making Sense
"Semiology is very nurturing, for designers and other creatives, as it offers a way to structure and connect concepts."
Making Sense
"Listen for what's being said (and not said)… and not just by the loudest voices."
Session: Sustainability Semiotics
A session devoted to context-appropriate sustainability strategies.
Making Sense
"We should not translate our results into marketing-ese. Semioticians don’t do 'targeting.'"
Making Sense
"Semioticians can create 'magical' outputs — but we have a systematic process for doing so."
Making Sense
"Semiotics plays a crucial — even cruel, sometimes — role in guiding understanding."
Making Sense
"No matter how disruptive our insights may be, we must communicate them fearlessly."
Making Sense
"A semiotician must be a 'possibilist'…"
Making Sense
"Semiotics is like the 'Matrix' — it has its own plans for you, no matter what you may have intended."
Making Sense
"Semiotics may be limiting itself to solving bourgeois problems."