Going Natural
“Thank God I’m natural”
Code-X (Marketing)
A vast codex of marketing source codes (aka "signs") extracted from past audits. See all CODE-X installments here.
Mother’s Touch
Toilet paper as a vehicle for cuddling and caregiving.
Anti-Diet
"Be bad. Snack well."
Personal Product
Gum as an everyday carry — like car keys, or condoms.
People Food
Pet food presented in people-food contexts.
Stay Home
“Staying home saves lives”
Mind-Blowing Gum
Wide-eyed expressions of shock and awe.
Pet Family
Pets depicted as friends and family members.
New Money
Celebrating your newfound social status and success.
Old Money
The carefully un-ostentatious trappings of inherited privilege.
Expert Mixology
Carefully organized bartending ingredients.