Making Sense
"I’m a huge advocate of semiotics explained in consumer-friendly language."
Europe and Central Asia
Semioticians based in — or originally from — the European continent
Making Sense
"It’s a bit like 'Don’t mention the war!' — Don’t mention semiotics!"
Making Sense
"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."
Making Sense
"Pure semiotic skills don't automatically translate to adept meaning-making."
Making Sense
"Depending on the situation, philosophy or linguistics may be the more relevant approach."
Making Sense
"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."
Making Sense
"Deal with the basics of semiotics without being distracted by the sometimes complicated theory."
Making Sense
"Semiotics is a lens that adds depth, intrigue, and even magic to the everyday."
Making Sense
"Until we learn to discern cultural patterns, we can't fully understand or make use of them."
Making Sense
"The semiotician looks at things from the perspective of both the frog and the eagle."
Making Sense
"Once we 'break the surface' of what's given, we learn that no phenomenon is ever obvious."
Making Sense
"We are ‘working amongst the ruins’ so there’s a scope to be creative and brave."