Making Sense
"Deal with the basics of semiotics without being distracted by the sometimes complicated theory."
Europe and Central Asia
Semioticians based in — or originally from — the European continent
Making Sense
"Semiotics is a lens that adds depth, intrigue, and even magic to the everyday."
Making Sense
"Until we learn to discern cultural patterns, we can't fully understand or make use of them."
Making Sense
"The semiotician looks at things from the perspective of both the frog and the eagle."
Making Sense
"Once we 'break the surface' of what's given, we learn that no phenomenon is ever obvious."
Making Sense
"We are ‘working amongst the ruins’ so there’s a scope to be creative and brave."
Making Sense
"The real power of semiotics lies in understanding how consumers create their own meaning systems."
Making Sense
"You need to be comfortable with uncertainty, contradiction, and change."
