Making Sense
"I like naming and describing what’s usually left unsaid, diving into the darker side of things, and uncovering how they show up (or do not) in communications."
East Asia and Pacific
Making Sense
"There’s so much more to learn about semiotics — that’s what frustrates and excites me!"
Making Sense
"At the start of a semiotics project, you do not know the answer. You also do not know exactly how you will get that answer. You need to be comfortable with that kind of uncertainty."
Making Sense
"Like TCM, semiotics doesn’t provide an instant prescription or quick fix."
Making Sense
"We live immersed in culture, often unaware of its profound impact on our decisions."
Making Sense
"My fascination with symbols is rooted in how weird and misplaced I felt in my own context…"
Making Sense
"Emancipating through meaning within culture, as a human being, is good. But emancipating through meaning within nature, as a living being, is better."
Making Sense
"Semiotics provides the tools necessary to speak new worlds confidently and meaningfully."
Making Sense
"Semiotics is something like psychoanalysis, only not of a person, but of culture."
Making Sense
"Culture is the source of truth and wisdom — and we are but mere vessels."
Making Sense
"Semiotics is not merely a science, but an art — and I enjoy the art part more."
Making Sense
"We have the ability to interpret culture and make a positive impact on the future."