Serdar Paktin

Serdar Paktin is the founder of pakt, a holistic sensemaking agency based in London and Istanbul. pakt also covers Turkey and MENA region for semiotics and cultural insight projects. He’s been a Fulbright Scholarship Grantee to the USA from 2007-2009. He has been a lecturer in Communications at Kadir Has University in Istanbul since 2012, as well as a mentor on several projects and facilitating workshops and training sessions for brands, companies and other agencies. He’s worked as a creative strategy consultant, brand strategist, campaign strategist and editor.

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Kütür Kütür

"Turkish has an extraordinary range of words depicting food texture."

Posted January 15, 2025

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Making Sense

"Each new semiotics project is an Indiana Jones-type adventure."

Posted July 10, 2023

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Ambient Amber

"The glow can absorb you into a golden moment that will last forever."

Posted April 15, 2023

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Ney

"Listen to the ney, what it says / It tells a story of yearning."

Posted November 25, 2020