Nice Work
She skilfully decodes everything she can see.
Rachel Lawes
Dr. Rachel Lawes is a futurist and marketer with a doctorate in social psychology. She established her commercial practice in 2002. She is author of Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits (2020; now in a second edition) and Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales (2022).
Devil Green
"There’s another side to green that is full of DANGER."
Making Sense
"Semiotics succeeds because of its vast and ambitious scope."