The Name of the Rose
"Baskerville is obsessed with the meaning of things, their naming, our inevitable world of signs."
Iván Islas
Iván Islas is a professor of semiotics at the Universidad Nacional Autónoma de México (UNAM) in Mexico, and a brand consultant. On Twitter: @ivanislas
Making Sense
"We're surrounded by messages. The semiotician asks: How have these been configured?"
Thermos
My thermos is like a magic wand.