Carla Moss

Carla Moss is a Vienna-based cultural researcher and semiotician with over a decade of experience in decoding cultural trends and consumer behaviors. Having collaborated with international agencies and globally known brands, Carla specializes in applying semiotics to brand strategy, design, and communication. She is passionate about uncovering hidden cultural patterns and helping businesses create meaningful connections with their audiences.


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Design Color Codex

Eastern Bloc Grey

"Being between two apartment buildings you could be anywhere: in a random Bucharest neighborhood, a small, but heavily industrialized Russian town, in Bulgaria, Ukraine or Slovakia."


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Semiotics Semionaut

Making Sense

"It’s such a great feeling to know I’ve cracked something meaningful and actionable for the client."