Making Sense
"Why is it only design and advertising programs that offer courses in applied semiotics? I really wish that business schools would offer them too."
Anne-Flore Maman Larraufie
Dr Anne-Flore Maman Larraufie is the founder of SémioConsult, a consultancy specialising in semiotics, consumer research and brand strategy. With a background spanning engineering and business, she holds a PhD from ESSEC Business School and has developed particular expertise in applying semiotics to branding, luxury and consumer behaviour. Alongside her consulting work for international brands, she teaches at leading business schools and executive education programmes in France and abroad. She is also the author of the chapter “The Semiotics of Luxury Brands” in the SAGE Handbook of Global Luxury Management.