Marketing Code-X

Rebel Rebel

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The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

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REBEL REBEL” NORM: Defy expectations, declare your independence, invent your own rules to the game.

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REBEL REBEL” FORMS: Bold, striking. People (and creatures) who don’t care if they fit into the status quo. Playing by their own rules. Rebellious. “Release yourself back into the wild.” “Declare your independence.” “Belong anywhere.”

From a 2019 audit of the “Eat the Peach” space. Defined as: Makes me feel self-reliant, able to take action by breaking things down so I can understand them easily, representing me, thinking/feeling the way I think/feel.

Tags: CODE-X