
Making Sense
"Culture is the source of truth and wisdom — and we are but mere vessels."
Commercial semioticians getting to know one another via dialogue, Q&As, and more. Also see: NARRATIVE.

"Culture is the source of truth and wisdom — and we are but mere vessels."

"Culture is the software of the mind."

"No matter how challenging the brief, the solutions are always to be found within the evidence at hand."

"Our work does not begin and end with the analysis of signs."

"Semiotics is not merely a science, but an art — and I enjoy the art part more."

"There's no reason ever to be bored; there's always something to decode."

"Pure semiotic skills don't automatically translate to adept meaning-making."

Theory and practice can be worlds apart.

"Depending on the situation, philosophy or linguistics may be the more relevant approach."

What is life?

A session exploring the ways semioticians can engage with politics and ideology.

"If you’re obsessed with culture, if you over-analyse everything… then that’s enough to get started."

"Charlotte approaches her investigations not only rationally, but with empathy and emotion."

"Deal with the basics of semiotics without being distracted by the sometimes complicated theory."