Analysis

Viewing a subject though a semiotic lens — in order to ascertain not only what it means, but how.

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Hang Loose

“Grab your friends, order everything, and laugh out loud."

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Get Silly

Far-out — but with a sly, self-deprecating, humorous twist.

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Class Clown

“I must obey the inscrutable exhortations of my soul.”

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Trip Out

Outer space as a metaphor for “far out” adventure.

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Mr. Toad

"The clever men at Oxford / Know all that there is to be knowed. / But they none of them know one half as much / As intelligent Mr. Toad!"

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Minimal Chic

Pack design suggesting few ingredients and an easy-breezy lifestyle.

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