Analysis

Viewing a subject though a semiotic lens — in order to ascertain not only what it means, but how.

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Third Place

“Where are you going to transform into Starbucks today?”

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My Style

Coffee represents taste and style that are truly mine.

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BFF

“Whether people like or dislike me, I’m grateful for the attention”

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Smoky Soul

The mode of smoking can reveal a character’s authentic “soul.” 

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New Duds

Sartorial transformations symbolizing — and enabling — personal evolution.

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Wild Horses

“Didn’t expect to find any fences around here.”

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