Where the Boys Are
"Media producers and brands have to meet men where they are…"
Culture
Codes and myths, narratives and icons, rituals and representations.
Peace Frogs
A crucial vector through which psychedelic flower-child culture entered into the American mainstream…
Mr. The Toad
We may have here a pop-culture Freudian Trio…
Fictional Decoders
What can we learn from the methods of fictional semiotician-esque characters?
Kermit
He’s a free spirit, waiting for the culture to catch up.
Michigan J. Frog
“Hello! Ma Baby…”
Less is More
"No matter how low the quality of the product, corporate ego is always massive."
Class Clown
“I must obey the inscrutable exhortations of my soul.”
Mr. Toad
"The clever men at Oxford / Know all that there is to be knowed. / But they none of them know one half as much / As intelligent Mr. Toad!"
Shutter Island & Fractured
"Exploring delusional semiotics encourages us to question our own interpretative processes…"
The Sense of an Ending
"All too easily, the mind drifts back onto familiar paths."
The Name of the Rose
"Baskerville is obsessed with the meaning of things, their naming, our inevitable world of signs."
The Hitchhiker’s Guide to the Galaxy
"Our job is: life, the universe, and everything."
One Hundred Years of Solitude
"Semiotic analysis can cause surprise — provoking tears of joy! Or sorrow!"