Case File (Marketing)

Memorable marketing takeaways — from our commercial semiotician colleagues around the world — shared via story telling. See all CASE FILE installments here.

Image for The Fall

The Fall

"It was a retelling of the story of The Fall, and the coming into being of community and society."

Image for Re­con­struct­ion set

Re­con­struct­ion set

"LEGO was born into a post-WW2 Europe that needed to be rebuilt — but along radically different lines."

Image for X

X

"One of our favorite ideas emerging from the synthesis of semiotic country reports was that of 'X.'"

Image for M

M

"A wave of inspiration came over me as I caught sight of a creative path to the organization's new name: M."

Image for Scent Fantasy

Scent Fantasy

"The semiotician must act as a 'bridge' between perfumer and consumer…"

Image for Post-Angel

Post-Angel

"My mistake could have turned into a disastrous unfocused mess…"

Image for Luxury Water

Luxury Water

"It's peculiar that water can be altered and packaged so much to be a luxury."

Image for Hagiography

Hagiography

"A curious emotion, awe: equal parts wonder, respect, and fear…"

Image for Pet Food

Pet Food

"Embrace your status as an animal and fellowship with all other species…"