Disruptive Tech
Rejecting the norms and forms that other (non-British) technology makers take for granted.
Britishness
The semiotics of “British”-ness
Eccentric Chic
Britain’s best and brightest are warped — in fascinating ways.
Cosmopolitan Perspective
A natural, organic, "earned" cosmopolitanism.
Pointed Absurdism
Silliness as social commentary.
Ironic Aestheticism
Aristocratic hauteur with a wink.
Canny Circumspection
A shrewd and highly competent person who shuns the limelight…
Cruel Competence
We may dislike them but they do get amazing results.