Britishness
The semiotics of “British”-ness
Kind-Hearted
Showing good listening skills, asking difficult questions, reserving judgment.
Disruptive Tech
Rejecting the norms and forms that other (non-British) technology makers take for granted.
Eccentric Chic
Britain’s best and brightest are warped — in fascinating ways.
Canny Circumspection
A shrewd and highly competent person who shuns the limelight…
