Making Sense
"If analysis doesn’t restore the beauty, texture, or emotional vibration of an object, it becomes abstract."
Xavier Pouget
An expert of brand narratives and cultural territories, Xavier Pouget has a dual background in semiotics/brand strategy and communications/ marketing. In-house or as a consultant, he has been working with luxury brands for nearly 20 years, particularly in the field of fragrance and beauty (Armani, Diptyque, Lancôme, Dior, Prada Beauty, Hermès Parfums), but also fashion, jewellery, and lifestyle (Piaget, Chaumet, Lacoste, Nespresso).