Sonia Skins

With 15 years of experience in research and a doctorate in ethnography, Dr. Sonia Skins has been consulting for leading global agencies and brands over the past decade. Her background in design provides strategic insights and, critically, semiotic sensitivity to projects with a strong focus on culture. Having lived and worked across both Eastern and Western contexts, she brings a cross-cultural perspective that deepens her ability to decode meaning and nuance. Her expertise in visual language and storytelling through documentary photography has helped global powerhouses — from luxury, sports lifestyle, and technology, to more — gain unique access and deeper perspectives on the ground.