Making Sense
"Do not rely only on your intuition or gut, but make sense of them using concepts, models and instruments produced by semioticians."
Sebastián Moreno is Associate Professor of Culture and Society at Universidad ORT Uruguay. His research draws on sociocultural semiotics to examine discursive and cultural practices, with particular attention to the construction of collective identities and to phenomena in which meaning, sense-making and signification play a central role. In addition to his academic work, he has served in professional roles at international organizations such as the European Commission and NATO.
"Do not rely only on your intuition or gut, but make sense of them using concepts, models and instruments produced by semioticians."