Birthday Cake
"I'd never think about birthday cakes the same way again."
Sónia Marques is a commercial semiotician based in Lisbon, Portugal. She founded Indiz in 2003, a pioneering market research company with a cultural angle.
"I'd never think about birthday cakes the same way again."
"It’s something to say, about a color, when you don’t want to say anything."
"A semiotician must be a 'possibilist'…"
I considered it the epitome of bad taste.