Sónia Marques

Sónia Marques is a commercial semiotician based in Lisbon, Portugal. She founded Indiz in 2003, a pioneering market research company with a cultural angle.


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Birthday Cake

"I'd never think about birthday cakes the same way again."


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Runaway Burro

"It’s something to say, about a color, when you don’t want to say anything."


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Making Sense

"A semiotician must be a 'possibilist'…"


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Cabbage Tureen

I considered it the epitome of bad taste.