Making Sense
"I'm interested in projects where meaning-making can change how a system understands a problem."
Svitlana Khomenko is a Ukrainian professional whose work spans marketing, Employer Branding and Human Capital, with a particular focus on the professional integration of young people in Ukraine. She applies semiotic thinking to real-world questions around people, organisations and culture, while her research has explored national branding through the case of Ukraine. She holds an MA in Semiotics from the University of Tartu and completed an Erasmus+ exchange at the University of Turin.
"I'm interested in projects where meaning-making can change how a system understands a problem."