Rajan Luthra

Rajan Luthra’s work focuses on brand strategy and consumer insights using semiotics and ethnography. He currently co-leads the Southeast Asia qualitative business for Toluna consumer research. He has been in a variety of workspaces tracing human stories from the newsroom to brand design strategy to consumer insights and culture decoding.


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Semiotics Semionaut

Making Sense

"Look out for signs, symbols, and patterns in everyday life — and tease out of them the ideas that they communicate."