Making Sense
"Look out for signs, symbols, and patterns in everyday life — and tease out of them the ideas that they communicate."
Rajan Luthra’s work focuses on brand strategy and consumer insights using semiotics and ethnography. He currently co-leads the Southeast Asia qualitative business for Toluna consumer research. He has been in a variety of workspaces tracing human stories from the newsroom to brand design strategy to consumer insights and culture decoding.
"Look out for signs, symbols, and patterns in everyday life — and tease out of them the ideas that they communicate."