Making Sense
"You already have so much knowledge to draw on from your observations — things you’ve noticed, trends you’ve spotted, cultural knowledge unknowingly assimilated, years of training on method."
Onaiza Drabu
Onaiza Drabu is the co-founder of Code Switch Consulting - a research and insights agency that works across South Asia, Africa, and the Middle East. As an anthropologist and semiotician with a specialization in digital cultures, Onaiza has deployed her toolkit to all sorts of problems businesses face. Whether it is to manage technology implementation and change management projects, to advise market entry clients, or to help consumer tech brands design their product propositions, positioning, and communications - she believes anthropology always has an answer. Onaiza is also a writer and works on folklore and myth in Kashmir.