Making Sense
"When you filter qual insights through a semiotic square, or use a category decode to inform stimulus for innovation co-creation, the results can be mindblowing."
Megan Bourner-Powell
Megan is a commercial semiotician based in London, working as the Director of Semiotics & Culture at Huxly (part of the sensory research group MMR). She works with food and drink brands globally using sensory semiotics as a tool that ties together product experience, pack design, brand positioning and innovation.