Jessica Hamel-Akré

Dr. Jessica Hamel-Akré is a research director, author, and historian. Based at Lovebrands Paris, she conducts mixed-methods semiotics, cultural strategy, and qualitative projects for some of the world's biggest brands. A former academic having previously worked at the University of Cambridge, she is also a historian of ideas and often takes inspiration from her academic methods to design bespoke approaches to client business challenges. Author of The Art of Not Eating: The Secret History of Diet Culture, her expertise includes decades long work on the topics of health, wellness, gender, and literature.


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Semiotics Semionaut

Making Sense

"Being able to connect, or map ideas — across regions, eras, or cultural objects — requires a comparative way of looking."