Making Sense with…
"A mental shift needs to happen — a shift in the way you see and interact with signs."
Hibato Ben Ahmed is a semiotician and UX Designer at Area 17, helping create meaningful and impactful brands, experiences, and technology. She believes design solutions should be grounded in cultural insights and advocates for leveraging semiotics in strategic and design work.
"A mental shift needs to happen — a shift in the way you see and interact with signs."