Hibato Ben Ahmed

Hibato Ben Ahmed is a semiotician and UX Designer at Area 17, helping create meaningful and impactful brands, experiences, and technology. She believes design solutions should be grounded in cultural insights and advocates for leveraging semiotics in strategic and design work.


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Culture Media Diet

Media Diet

"What I find most compelling [about the DUNE movies] is author Frank Herbert’s and director Denis Villeneuve’s exploration of myth making."