Gemma Jones

Gemma is a cultural researcher and strategist specializing in semiotics, ethnographic research, and futures thinking. Gemma began her career at Space Doctors and later served as the Head of Insight at Protein. She is also the co-founder of the School of Critical Design, a forum dedicated to exploring experimental methods for design and business to address critical social and environmental issues. Gemma guest lectures and facilitates workshops at various academic institutions on topics such as Critical and Speculative Design, Place Futuring, and Semiotics.