Giacomo Festi

Giacomo Festi is a Senior Lecturer in Semiotics at NABA (MI), besides his teaching in other institutions like Polimi, Unibz and IED. He is the author of over 50 articles published in major semiotic journals. Areas of research interest include new media studies, advertising analysis, design interfaces and tendencies interpretation, as well as general theory in cultural semiotics. His professional activities include semiotic consultancy in marketing qualitative research, also being among the founders of the newborn group of interest on the relationships between marketing and semiotic inside the IASS (International Association for Semiotics Studies). Find a partial list of his publications here.