Jacaranda Purple
"The color suggests a form of joyful spirituality: grounded, immediate, and lived rather than contemplative."
Dora Jurd de Girancourt
Dora Jurd de Girancourt is a French brand strategist and semiotician. She has practiced brand strategy for 20 years in France, the USA, South Africa, Morocco., and GCC She is a former brand strategist at TBWA Group and Kantar Consulting; she also taught brand strategy and brand content in Morocco at ESCA École de Management. In 2023, she founded DJG Brand Studio in Paris offering hands-on semiotics and cultural insights to enrich brand strategy.
