“I Watch, Therefore I Am”
"Content consumption has become an active form of identity construction."
Chirag Mediratta
Chirag Mediratta (India / Canada) applies concepts of semiotics, cultural anthropology, behavioural science and design to understand people and communicate with the client in innovative story telling formats — highly visual debriefs, short films, workshops, posters, comic strips and more.
Bleach
"Our work does not begin and end with the analysis of signs."
Auroville Orange
An homage to Auroville's lessons of empathy, kindness, and compassion.
Making Sense
"We're all semioticians — we all 'decode' as part of our everyday lives."