Alexandra Ncube

Alexandra Ncube is the Co-Founder, CEO and Chief Curator at ATOM FUTURES. With expertise in semiotics, cultural analysis and brand strategy, she guides brands, organisations and people in answering future-facing questions, building brand strategies and curating bespoke marketing activations. She has previously worked both agency-side and in-house to generate future-facing insights and strategies for many major brands. She is also the co-creator of the Atom Tarot.


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Design Color Codex

PMDD Red

"Those of us with PMDD sometimes describe the days leading up to our period as the 'Red Zone' or 'Red Mist.'”



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Semiotics Semionaut

Making Sense

"I don’t think it’s hyperbolic to say that semiotics will be the last saving grace of humanity."