Andrea Basunti

A brand strategist & expert semiotician (MPhil), Andrea is the founder of Meaning Agency, a cultural insight & innovation consultancy based in London. A trainer and speaker on commercial semiotics, Andrea is Visiting Lecturer at Imperial College London and at Central Saint Martins; he has been published in leading marketing publications (incl. Marketing Magazine, The Drum and Admap/WARC). Before setting up Meaning Agency, Andrea headed up the Cultural Insight Unit at leading innovation agency Big Green Door.