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The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.
The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.
“ON THE ROAD” NORM: Abandon your settled life, and hit the open road. Forget the destination, embrace the journey.
“ON THE ROAD” FORMS: Charismatic highways in remote places; travelers on the road; sense of wide-open spaces. Romantic, Kerouac-ian exhortations. “Wander.” “Stay open.” “Dear Predictable, it’s over.”