Marketing Code-X

Everyday Tech

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10% Happier website

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

GoPro commercial

EVERYDAY TECH” NORM: Change requires ingenuity, imagination, and know-how. Choose our product and we can help transform your life.

Under Armour website

EVERYDAY TECH” FORMS: People living, working, and performing at their best — and interacting with technology that makes it possible. Upgrade. “Capture different.” “Exercise, eat, sleep, and live better.” “Your Day. Changed Forever.”

From a 2018 study of the BELIEVE IN US space, defined as “When making a big change, trust us for advice and guidance.

Tags: CODE-X, Making a Big Change