Goodyear "Noble Obsession" commercial
The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.
Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

“WORKING HARD” NORM: Putting in maximum effort, getting the job done well. Earning your reward.

“WORKING HARD” FORMS: Men toiling at construction, farming, blue-collar work. Beer as reward for hard day’s work. Unstoppable. “Outwork them all.” “Sweat the details.” “Grit.” “Get more done.”
From a 2018 study of the Strong & Stoic space — defined as doing your duty, toughing it out, self-sacrificing, uncomplaining.