Culture Code-X

Call to Action

Image for Call to Action

Nike ad featuring Colin Kaepernick

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Center for American Progress

CALL TO ACTION” NORM: If we fail to act immediately, our chance to make the impact we want to make will be lost. No time to lose.

Global Citizens Festival

CALL TO ACTION” FORMS: ALL CAPS messages. Symbols of urgency: bullhorns, cardiograms. Imperative tonality. “Be the generation to take action.” “We must take action.” “Join the fight.”

From a 2018 study of the IMPACT space, within the larger framework of CONVENING. How best to communicate the notion that convening is about mustering support, influencing change, making a difference?

Tags: CODE-X