
Media Diet
"This is what fascinates me about reading the classics: the same questions arise again and again."
A series exploring the media “input” of a group of people — our commercial semiotician colleagues, from around the world — whose “output” we admire.

"This is what fascinates me about reading the classics: the same questions arise again and again."

"Good-natured comedy is what my brain is craving, at least for now."

"To be a successful semiotician, you just have to know as much as possible about the world…"

"The Financial Times supplements HTSI and Life & Arts consistently feed my curious mind — with just the right touch of hedonism."

"A character that's not given or explained but deconstructed — that is a semiotician’s dream."

"I prefer magazines whose editors are concerned not with what they suspect I might want to read, but rather with what they want me to read."

"My Instagram feed is this mash-up of personal moments and cultural commentary — it keeps me grounded while also feeding my curiosity."

"I slip from one state of enchantment into another…"

"Many of us continue with 'normal life,' even as we are confronted by signs of crisis: political instability and new conflicts."

"Unlike the rational mindset we semioticians are often trained to prioritize, music speaks directly to the visceral…"

We semioticians must "question things more closely, adopt different perspectives, and pursue more unconventional paths."

"Clients rarely list gaming as an area of culture to explore, which seems wild to me."

"As a movie addict, I’m drawn to 'loaded absences,' where what’s left out often says more than what’s shown."

"As a semiotician, I consume a lot — high and low, fast and slow."