Groovy Company
"The power to eat good, feel good, and do good."
Milk
How meaning works in the Milk (dairy & non-dairy) category
Cute Nature
Cartoonish depictions of nature
Minimal Chic
Pack design suggesting few ingredients and an easy-breezy lifestyle.
Smooth Life
“Our Velvety Smooth Products."
Nothing But Milk
"Easy to find, understand, and afford."
Magic Nature
“Imagine a world where…"
Soul Food
“Feed your soul”
Paradigm Shift
Reimagining milk and how we produce it.
Save the Planet
“Helps protect the planet with every delicious mouthful”
Evolved Methods
“What is the future of milk?”
Designer Milk
“Pick your perfect sip!”
Precision Care
We are constantly perfecting our technique.
Farm Science
Deploying science in the service of nature and health.
Activist Farmer
Progressive farming methods as a political action.