Smedes Scovil

Smedes Scovil is a creative strategist specializing in cultural insights and consumer research. A student of relationships, she is ever driven to connect dots, navigate complexity, and uncover drivers of human behavior. Her passion lies in visual and verbal storytelling. While her interests are inborn, her skills were forged in the agency setting. Smedes is a seasoned brand strategist and cross-functional team leader with experience that spans a wide range of industries and scales, from multinational enterprises to certified B Corporations, startups, and solopreneurs. Her practice leverages a combination of brand strategy, cultural intelligence, semiotics, and qualitative research to unlock understanding and inform decision making.