Su Luo

Su Luo is a cultural strategist and researcher with expertise in semiotics, cultural insights, trend foresight, and qualitative research. Driven by a deep passion and curiosity for the dynamic relationship between culture, brands, and consumers, Su has collaborated with global brands across a wide range of categories, including FMCG, fashion, F&B, automotive, luxury and more. After spending five years in Shanghai, Su now resides in Taipei as a freelancer with her extensive experience in analysing the markets of mainland China, Taiwan, Hong Kong, and Japan.