Making Sense
"Semiotics is clever and brilliant. It doesn’t need to try so hard to sound clever and brilliant."
Rob Thomas
Rob Thomas studied semiotics at Oxford University, before joining Procter & Gamble. From there he joined L’Oréal, to run the category-defining skincare brand, Synergie. Then time for a change: three years with Semiotic Solutions, the UK pioneers of brand semiotics. In 2005, sensing a need for a more accessible approach (enough with the Derrida, already), Rob founded Practical Semiotics and soon built a list of forward-thinking global clients and partners, including Unilever, Ogilvy and the BBC. Rob also teaches semiotics for the Market Research Society in London.