Ruth Somerfield

Ruth Somerfield has provided semiotic analysis and inspiration for many renowned international brands, and for major consumer and commercial markets across the globe. These include Mondelez, Absolut, Unilever, Wrigley, Nestle, Hyatt, De Beers, Coca Cola, Suntory, Pernod Ricard - to name but a few. Originally from a design consultancy background, she is highly experienced in communication semiotics, especially within advertising, design, brand and product developments.