Making Sense
"Semiotic researchers tend to be good people — perhaps because they share a fundamental openness toward understanding cultures other than their own."
Hyaesook Yang
Hyaesook Yang is a Semiotic Researcher and Korea Culture Insight Specialist with 15 years of experience. Since graduating from MA Design Futures, Goldsmiths, she has decoded Korean 'cultural codes' to guide global brands and research agencies through the unique nuances of the exciting Korean market. With a deep academic and professional foundation, she is a member of the Metadesign community and holds a profound personal research interest in Bio-semiotics.