Carla Moss

Carla Moss is a Vienna-based cultural researcher and semiotician with over a decade of experience in decoding cultural trends and consumer behaviors. Having collaborated with international agencies and globally known brands, Carla specializes in applying semiotics to brand strategy, design, and communication. She is passionate about uncovering hidden cultural patterns and helping businesses create meaningful connections with their audiences.


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Semiotics Semionaut

Making Sense

"It’s such a great feeling to know I’ve cracked something meaningful and actionable for the client."