Making Sense
"Semiotics helps clients anticipate cultural shifts and uncover new opportunities, even in unpredictable times."
Caranissa Djatmiko is a semiotician and cultural strategist who helps global brands gain cultural relevance across Southeast Asia and the broader Asia-Pacific region, with a focus on luxury, beauty, and lifestyle. She has worked with leading agencies including Ogilvy, Crowd DNA, Space Doctors, and WGSN — bridging cultural insight with business needs and creative impact. Having lived in Jakarta, London, Singapore, and now Paris, Caranissa brings a unique global-local lens to her work, often helping brands navigate the intersection of cultural heritage and innovation.
"Semiotics helps clients anticipate cultural shifts and uncover new opportunities, even in unpredictable times."