Making Sense
"People still want meaning. And meaning isn’t something you can automate."
Alice Sweitzer
Alice Sweitzer is a cultural strategist helping lifestyle brands decode shifting behaviors, aesthetics, and values—blending semiotics, human geography, and data to inform sharp, actionable planning. She's also the Managing Director of Pallas Reports, a boutique research studio uncovering the cultural signals that shape how people live, shop, and express themselves.