Marketing Code-X

Good Enough

Image for Good Enough

Bring Change to Mind

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

The object of study in semiotics is not the signs but rather a general theory of signification; the goal of each “audit” is to build a model demonstrating how meaning is produced and received within a category or cultural territory. Signs on their own, therefore, only become truly revelatory and useful once we’ve sorted them into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Good Enough patches from Maker Movement

GOOD ENOUGH” NORM: It’s not about being perfect — which will never happen. It’s about thriving within new, adjusted expectations.

Good Enough Mom t-shirt

GOOD ENOUGH” FORMS: Simple, not making a big pitch, not particularly colorful. Sensible, pragmatic design cues. Realistic, forgiving. “Getting well better.” “Good enough.”

From a 2018 study of the GET IT BACK space, defined as “Yes, your life has changed for the worse — but there’s reason to be optimistic. We can fix this.

Tags: CODE-X, Making a Big Change