Marketing Code-X

Good Enough

Image for Good Enough

Bring Change to Mind

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

Good Enough patches from Maker Movement

GOOD ENOUGH” NORM: It’s not about being perfect — which will never happen. It’s about thriving within new, adjusted expectations.

Good Enough Mom t-shirt

GOOD ENOUGH” FORMS: Simple, not making a big pitch, not particularly colorful. Sensible, pragmatic design cues. Realistic, forgiving. “Getting well better.” “Good enough.”

From a 2018 study of the GET IT BACK space, defined as “Yes, your life has changed for the worse — but there’s reason to be optimistic. We can fix this.

Tags: CODE-X, Making a Big Change