Marketing Code-X

Snap Out of It

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Healthysexuals website

The CODE-X series catalogs a vast codex of source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

#Climate Change is Real campaign

SNAP OUT OF IT” NORM: You’ve been in a trance — you’ve been in denial — you’re not tuned in. Time to wake up, smell the coffee, and get to work.

Never Just A Smoke PSA

SNAP OUT OF IT” FORMS: Fantastical, dream-like, sometimes absurd imagery/context — creating a visceral sense of disconnection from reality. Repeating your opinions — so you can hear how misguided they sound. “I just smoke at parties.” “Bigfoot exists.”

From a 2018 study of the WAKE-UP CALL space, defined as “Although you may be complacent about your situation, we’re here to educate — and alert — you that you’re not OK.

Tags: CODE-X