Design Code-X

Coffee Lab

Image for Coffee Lab

The CODE-X series catalogs a vast codex of design source codes (aka “signs”) extracted from past audits.

Note that signs on their own, while sometimes interesting, only become truly revelatory and useful once they’re sorted into thematic complexes, and the complexes into codes, and the codes into a meaning map. We call this process “thick description”; the Code-X series is thin description.

COFFEE LAB” NORM: Sense that the scientific method is at work, in this coffee/juice shop: research, experimentation, an unending search for perfect solutions.

COFFEE LAB” FORMS: The gleaming, steel-and-glass equipment is part of it — but so is the systematized product list. For example, giving the products technical names like “01” and “J3” (Juice Served Here). The clean, tight, buttoned-up anti-chalkboard aesthetic.

(From a 2016 retail-design audit, commissioned by a national coffeeshop chain, of Los Angeles coffee/juice shops.)

Tags: CODE-X, Coffee, Retail Design